Overall
July Converted Better Than June
New patients climbed from 24 in June to 34 in July, which means July did a better job turning active demand into booked outcomes.
Summary
Performance Overview
July was a stronger month for Yokine, led by higher new patient numbers and steady demand across search, website, and Meta.
What Worked
Website Forms, Search, And Invisalign Interest All Contributed
The clinic brought in 28 general enquiries, 15 Invisalign enquiries, and 15 answered calls, so July’s patient lift was supported by activity across more than one channel.
Main Issue
Follow-Up Still Needs To Catch Up
Most July enquiries are still sitting at the first stage, so the next lift will come from turning more of that demand into booked appointments.
Priority
Protect Efficiency While Improving Visibility
Google Ads spend stayed heavy, and a meaningful share of enquiries and website traffic still sits under broad labels. July was stronger, but there is still room to sharpen visibility and efficiency.
Results
Key July Results
Key July numbers across patients, lead generation, calls, and traffic.
July New Patients
34
Total Leads
43
General Enquiries
28
Invisalign Enquiries
15
Total Calls
15
Call Answer Rate
100%
Website Visitors
2.03K
Google Ads Spend
$5.48K
Creatives Delivered
Creative Themes Across July
July creative delivery continued to support Invisalign, treatment education, and patient-offer messaging across the account.
View Remaining Graphic Links
New Patient Numbers
A Standout July For New Patients
July closed with 34 new patients. That made it Yokine's highest NPN so far in 2026, the strongest July the clinic has reached, and its second-highest monthly total overall, behind only May 2023 at 35, while keeping 2026 well ahead of the same January to July period in 2025.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 18 | 22 | 16 | 16 | 25 |
| February | 27 | 22 | 19 | 21 | 31 |
| March | 16 | 22 | 30 | 33 | 31 |
| April | 18 | 21 | 28 | 28 | 22 |
| May | 13 | 35 | 18 | 30 | 28 |
| June | 16 | 20 | 26 | 20 | 24 |
| July | 22 | 27 | 32 | 20 | 34 |
| August | 23 | 21 | 23 | 27 | - |
| September | 16 | 26 | 13 | 28 | - |
| October | 16 | 15 | 25 | 33 | - |
| November | 21 | 28 | 15 | 29 | - |
| December | - | 28 | 16 | 22 | - |
Monthly new patient history across 2022 to 2026, with 2026 shown through July.
July 2026 Vs June 2026
July moved from 24 to 34 new patients and became the highest monthly NPN Yokine has reached in 2026. That is a 41.7% month-on-month increase. The lift lines up with stronger combined activity from website forms, search calls, and Meta-generated Invisalign demand.July 2026 Vs July 2025
July moved from 20 to 34 new patients and became the clinic’s second-highest monthly new-patient result overall. That is a 70.0% year-on-year increase. Only May 2023 at 35 finished higher.What Drove The Result
July’s patient lift appears to have come from a broader base of demand finally converting more effectively. The clinic generated 43 total leads, 15 answered calls, and 2.03K website visits in July. The one caution is that most enquiries are still sitting at the first stage, so patient growth improved faster than lead progression.Leads
Lead Breakdown
July generated 43 leads across general enquiries and Invisalign. Volume was healthy, but most of that demand is still sitting very early in the follow-up journey.
General Enquiries
Website Forms Carried The Largest Share Of July Enquiries
General Enquiries28
Estimated Opportunity Value$14K
Lead Source Mix
Website Contact Form15
Google Ads7
Other Enquiries5
Facebook1
Stage Mix
Awaiting Follow-Up27
Requested Callback1
Website forms led July enquiry volume, with Google Ads adding a smaller but still meaningful share. The bigger issue is what happened next: most enquiries are still sitting at the first stage, so July’s stronger patient result is not yet being reflected clearly in follow-up progress.
Invisalign
Meta Continued To Generate Invisalign Enquiries, But They Stayed Early Stage
Invisalign Enquiries15
Estimated Opportunity Value$105K
Stage Mix
Awaiting Follow-Up15
Lead Details
SourceFacebook Ads
Open Enquiries15
Average Lead Value$7K
Meta added 15 Invisalign enquiries in July, which is a strong volume contribution. But with every one of them still sitting at the first stage, the bottleneck is now clearly in follow-up and progression rather than demand generation.
Calls
Call Performance
July generated 15 answered calls, all tied back to paid-search demand.
July
Search Calls Stayed Small, But None Were Missed
Total Calls15
Answer Rate100%
Source Breakdown
Google Paid13
Google Ad Extension2
Top Search Terms
Dental Clinic Yokine4
Emergency Dentist3
Dentist Near Me2
Emergency Dentist Yokine1
Dentist Nollamara1
Same Day Dentist1
Dentist Yokine1
The call mix was heavily local and emergency-led, which matches the intent captured in Google Ads. The 100% answer rate protected every call that arrived, but 15 total calls is still a modest call return against July’s search spend.
Meta Report
Facebook Performance
Meta stayed the larger demand driver in July, but most of that progress still stopped at the first stage.
Google Ads Report
Paid Search Performance
Google Ads continued to capture high-intent local demand in July, delivering 42 total conversions once calls and July general enquiries are counted together.
Total Clicks
494
Total Spent
$5.48K
Average CPC
$11.09
Google Ads Conversions
42
Top Campaign
General Dentistry - Yokine
Spend$3,647.66
Campaign Numbers
Clicks346
Impressions5,506
CPC$10.54
CTR6.28%
This campaign carried most of the July search spend and did the heavier lifting on core search demand through the month.
Support Campaign
Emergency Services - Yokine
Spend$1,829.70
Campaign Numbers
Clicks148
Impressions1,451
CPC$12.36
CTR10.20%
Emergency traffic was smaller in volume, but it converted more efficiently than the broader general-dentistry campaign.
Demand
Google Ads still captured real local intent. In July, 494 clicks, 15 answered calls, 7 Google Ads enquiries, 5 other core enquiries, and 15 website form enquiries together total 42 conversions.
Efficiency
On that broader July conversion measure, $5.48K delivered a blended cost per conversion of $130.41. That is a much healthier efficiency figure than the Google Ads lead count alone suggested, although the general-dentistry campaign still carried the highest cost pressure in the account.
What It Means
Search played a broader role in July than the Google Ads enquiry count suggested on its own. The stronger patient month looks closely tied to paid search and website-form demand, but clearer channel visibility would make budget decisions much easier.
Website Traffic
Website Traffic Mix
Website traffic held just above 2K visitors in July, although a large share still sits under Other, which limits channel visibility.
Organic727
CPC402
Referral105
Search82
Paid63
Social33
Other615
Main Drivers
Organic and CPC remained the two biggest named traffic sources. Organic delivered 727 visitors and CPC delivered 402, which kept both search visibility and paid acquisition active through July.Support Channels
Referral, Search, Paid, and Social still added depth to the mix. Referral added 105 visitors, Search 82, Paid 63, and Social 33, so the website was still drawing traffic from multiple directions rather than relying on one source alone.What It Means
The website supported the month, but some of that support is still hard to trace cleanly. The site contributed 15 website-form enquiries in July, but 615 visits still sit in Other. That makes it harder to see exactly which traffic sources did the most work.Landing Page
Landing Page Call Activity
July’s landing-page call activity was concentrated on the main landing page, with the remaining search calls coming through the ad extension line.
Overview
One Core Page Carried The Click-To-Call Demand
Landing-Page Calls13
Ad Extension Calls2
Calls By Entry Point
Main Landing Page13
Google Ad Extension2
Intent
Search Terms Pointed To Emergency And Local Dentist Demand
Top Search Terms Reaching The Landing Page
Dental Clinic Yokine4
Emergency Dentist3
Dentist Near Me2
Emergency Dentist Yokine1
Dentist Nollamara1
Same Day Dentist1
Dentist Yokine1
Landing-page demand was led by local-clinic and emergency-style searches. That lines up with the July Google Ads mix and shows that one core page was doing most of the work for paid-search call capture.
| Landing Page | URL |
|---|---|
| Main Landing Page | View Landing Page |
Wins
Strongest Outcomes
Biggest Win
July Delivered Yokine’s Strongest Month So Far In 2026
34 new patients made July the clinic’s highest result so far in 2026, its strongest July overall, and 70.0% above July 2025.
Call Handling
Every July Call Was Answered
The team protected all 15 July calls, which means no inbound search demand was lost at the phone stage.
Lead Volume
The Account Still Generated Demand Across Multiple Channels
July combined 28 general enquiries, 15 Invisalign enquiries, 15 calls, and 2.03K website visitors, so the stronger patient month was supported by broad activity rather than a single isolated source.
Creative Signal
Meta Continued To Generate Strong Invisalign Demand
Meta continued to attract strong Invisalign demand, confirming that the current cosmetic angle is still pulling interest.
Notes
Content Shoot Recommendation
Fresh video content is still needed if the clinic wants Meta to keep performing without relying on the same angles repeatedly.
Priority Recommendation
Schedule The Proposed Video Shoot For The Clear Choice Dental Clinics
The strongest shoot focus remains Invisalign, emergency care, and family or general-dentistry messaging. Fresh clinician-led footage across those themes will give Meta stronger video creative to work with and reduce reliance on the same educational angles.
Action Plan
Priority Actions Ahead
Each next step below is tied directly to July performance.
1
Move More July Enquiries Into Bookings Quickly
July brought in 43 enquiries, but most are still sitting at the first stage. The fastest commercial gain now is progressing more of that demand into active booking conversations.
2
Keep The Invisalign Message, But Improve Follow-Up Behind It
Meta is still proving that Invisalign can attract demand. The next step is not changing the theme, but converting more of those 15 July enquiries into consultations and booked treatment.
3
Tighten Google Ads Efficiency Without Losing Emergency Demand
Search stayed important in July, but the spend level was still heavy. The emergency campaign was more efficient than general dentistry, so budget control and query refinement should start there.
4
Improve Channel Visibility Across Website And Enquiries
A portion of July enquiries and 615 website visits still sit under broad labels. Clearer channel visibility will make it much easier to see which demand sources deserve the next budget decisions.